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ART's Brand Refresh & Design Update

Saturday, March 30, 2013 11:56 AM | Deleted user

Collage created by John Seckler of ART’s posters, brochures, calendars, and letterhead, from the ART Archives.

As previously announced, the ART Communications Committee has embarked on an exciting project for the organization. Working with the graphic designer John Seckler and the ART Board, the committee will collaborate to create ART's new logo and mark. ART initiated this project in response to its growing membership and its rapidly expanding array of activities and programs.

This past November Mr. Seckler visited the ART Archives, housed at the New York Philharmonic Archives, and met with past ART President Barbara Haws and ART Board members Mitch Brodsky and Ryan Anthony Donaldson. he group toured the ART Archives, housed at the New York Philharmonic Archives. His pledge to ART:

"Create an identity system that speaks to the mission of the Archivists Round Table of Metropolitan New York, Inc., provides a foundation from which its members can promote and act on this mission, and that carries a mark, look, and feel that can help to enhance the interactions with the Archivists Round Table 'brand.'"

Taking inspiration from ART's material and visual heritage, along with the organization's history and future direction, Mr. Seckler has created “3.5” approaches for ART's new brand identity design. He will travel again to New York in April to meet with ART’s Board and participate in the organization’s first-ever design meeting.

ART members: We welcome your participation and comments in this transformative process. Please contact Ryan Anthony Donaldson, Director of the Communications Committee, at communications@nycarchivists.org if you are interested in becoming involved.

More details will be announced after the design meeting with the ART Board, so stay tuned!

questions? communications@nycarchivists.org

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